B2B SALES · GO-TO-MARKET · REVENUE GENERATION

You built something
great.
We sell it.

VB Advisory runs sales for B2B founders, from finding the right buyers to closing the deal.

01 · The problem

Right now, nobody is selling it.

People already pay you for what you built. That is the hardest part, and it is done. Now what?

01

You are the sales team.

The product sells, but nobody owns selling it full time. Every deal still waits for you.

02

A hire is slow and expensive.

A good salesperson needs a competitive salary, a structure to work inside and months of training.

03

The machine is missing.

No defined buyer, no market order, no pipeline to sell from. Most founders hire first and learn six months later that the problem was never the person.

02 · The solution

Two simple steps.

01

The Revenue Map

We work out who to sell to, in which market first, and what to say, before you spend anything on outreach.

  • Your ICP, defined
  • Your first market, ranked and reasoned
  • Competitor positioning and pricing
  • How buyers describe the problem, against how your site does
  • Your positioning line
  • A 90-day outbound direction

It is yours to keep. Run it with your own team, or with us.

Ready in under a week
02

The Revenue Engine

We become your sales function, built on the ICP from your Map.

  • Target accounts built against your ICP every month
  • Outreach sequences in your voice, improved every day
  • Every reply and every lead handled
  • Discovery calls taken and qualified
  • Deals run to the close, with you on the final call
  • Your pipeline in your CRM, reported every week

We don't hand you leads. We stay in the sales process.

Six-month engagement · starts after your Revenue Map
03 · The process

From first call to closed deals, in four steps.

1

Map.

We learn your business and define who to sell to, where, and with what message. One week.

2

Build.

Month one. The structure goes in, your name goes out into the market, and the first outreach is sent. Nothing leaves without your sign-off.

3

Sell.

From month two. Outreach runs every day. Every reply gets an answer, every call gets qualified, every deal gets run to the close. You hear about it when it's time to sign.

4

Improve.

Every week. A report on what moved, more volume on what works. What wins stays.

We guarantee the work, not the sales. Your Revenue Map arrives in a week, or you get your money back. On the Engine, we commit to clear targets; if we miss them, the next month is on us. Anyone who promises you a number of closed deals has never run a real sales cycle.
04 · Who it's for

Built for high-ticket B2B. Not for everyone.

If your deals are small and fast, you need ads and volume, not a closer. Your Revenue Map shows which one you are, and if the numbers don't work, we tell you.

05 · Why us

Founder-operators, not consultants.

Venko Balabanov

Venko Balabanov

Founder · Revenue & Growth

Five years building outbound pipelines, running sales cycles through multiple channels and closing B2B deals across the GCC, the UK, Europe and the US. Built and funded his own brand through market expansion, so he knows the price of having the wrong strategy.

Built to open markets.

Entering a new market is where most teams stall. No pipeline, no local knowledge, nobody on the ground. That is where we start: from the GCC into Europe, or from Europe into the GCC, with the buyer, the market and the message defined before the first email goes out.

Client · Revenue Engine

“Working with VB Advisory has been a game-changer. We started with the Revenue Map to lock in our product fit, target audience, and sales strategy. From there, we moved straight into the Revenue Engine. They built our full sales function and now run our go-to-market motion end-to-end, taking over the entire closing process. That engine established us in Europe and now drives our Asian expansion.”

Questions
Is this lead generation?

No. We don't sell lists. We find the right buyers, reach them, and take the deal to the close.

Do I need to be on the calls?

No, we run them. We recommend joining the closing call, because buyers like meeting the founder.

How fast will I see meetings?

Month one builds the machine. First conversations land in month two, sooner with paid marketing running.

Which markets do you cover?

The UAE and GCC, the UK, Europe and the US. The Map decides which one goes first.

Your buyers are out there. Let's go find them.

30 minutes on what you sell and who should be buying it. No pitch deck.

Let's build your pipeline